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February 6th is also Yo! I Want to Be a CEO! Day!
Posted on February 6th, 2010 No comments*In 1995, Ben and Jerry’s named a new CEO, Robert Holland Jr., after holding their Yo! I Want to be a CEO! search.
The popular ice cream company, Ben & Jerry’s created a media blitz by holding a CEO search. To kick the campaign off the founders, Cohen and Greenfield appeared at a press conference dressed in Uncle Sam costumed topped with upside down ice cream pints for hats announcing their Yo! I want to be a CEO” contest asking entrants to promote themselves in 100 words or less. They received over 22,000 job applications and tons of free press.The irony of it all was that according to the Vermonster Ben and Jerry’s actually chose a CEO from a headhunter firm who “participated” in the contest only after being selected. Still the company got lots of much sought-after press, creating a stir AND adding nicely to their sales that year.
Time ‘s Wall Street columnist was impressed at the ice cream maker’s savvy use of the press: “Ben & Jerry’s has long favored publicity stunts over traditional advertising.”
Source: The Vermonster
More great marketing ideas can be found in the Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year!
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Today February 6 is Pay a compliment Day
Posted on February 6th, 2010 No comments*February 6th is Pay Someone a Compliment Day ~ This is so easy to do. All you have to do is find something nice to say about someone and say it to them! If she or he is not around tell others how great that person is. Tell them too! Pay a compliment to all your Facebook Fans, Your Twitter Followers, Your customers, Your clients, Your family members… See how many nice things you can say about another. If you cannot find something nice to say about someone… come sit by me!
I invite you to read what Tom Wolff wrote about Charlie “Tremendous” Jones in his article “The Power of a Smile,” at http://www.executivebooks.com/cjones/cj_TomWolff.html. Then remember to give someone a compliment and a smile!
More great marketing ideas can be found in the Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year!
*NEW!