If you have not tried catalog advertising yet, now may be the perfect time. You could create a slim, sleek catalog to promote your products or contact catalog companies who reach your target audience. For a comprehensive list of catalogs go to Catalogs.com. If you’d like to try your hand at or enhance the catalog you currently have to increase Your Catalog Results – Turn it Into a cross between a catalog and a magazine aka Magalog. A magalog is typically filled with articles and ideas that complement and support the products and services in the catalog.
If you sell audio programs for instance, then your magalog should have articles about the topic of your audio programs alongside the products you are selling. Add stories, interviews with your current customers about how they use the product or something relating to the topic and you have a magalog. Sony for instance, created Sony style – their new lifestyle magazine. Ken Dice, Sony’s director of corporate marketing communications says “our ultimate goal was to evolve our old catalog into a new publication that would help readers understand today’s technologies. Catalogs depict products. Manuals demonstrate the basic operations. But nothing out there today brings to life the possibilities of today’s products and tomorrow’s technologies. Sony style attempts to fill that void.” Sony style is divided into four parts: short profiles, showing creative uses of technology; new products and longer stories, often with a Sony theme; a “Manual for digital living”-tips on using Sony products; and a catalog selection.
