Did you know that August is National Inventor’s Month? If you are an inventor, think about some of the creative ways you can market your new product. How could you get noticed by the media, by your community and most importantly by your target market? How about Tryvertising your new product? According to TrendWatching.com, Tryvertising is, “a new breed of product placement in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages.” Hotels, bars and restaurants make good use of Tryvertising their products to build a customer base and instill loyalty in their marketplace.
I had the opportunity to interview the grand-niece of Thomas Edison last year. You can listen here: Meet Sarah Miller Caldicott, Co-Author Innovate Like Edison
Also read my post Inventors Unite and Share Ideas featuring the author of Gadget Nation ~ Steve Greenberg.
