Author Archives: Heidi Richards Mooney

Today, April 16 is Panda Day

Pandamonium on April 16th! Panda Express, a leading Chinese quick service chain (with 1000+ locations) created their own panda campaign to launch a new addition to their menu. Here’s what they did: they sent a plain white box containing two … Continue reading

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Today is First Annual National Dream Day!

Carol Morgan, creator of National Dream Day is hosting an event in celebration of National Dream Day. Do dreams puzzle you? Do you wonder why dreams are important and why it is worth your time to study them? Do you … Continue reading

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December 14th is Read a Business Book Day

“The only true equalisers in the world are books; the only treasure-house open to all comers is a library; the only wealth which will not decay is knowledge; the only jewel which you can carry beyond the grave is wisdom.“  J. … Continue reading

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December 11th is Fiverr Day!

Fiverr is a place for people to share things they’re willing to do for $5: Funny and Bizarre, Social Marketing, Graphics, Advertising, Technology, Business and more. Fiverr.com is a micro-job website where anyone with any kind of skill can post … Continue reading

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Today is Pay Per Click Advertising Day

Today November 26th is Small Business Saturday and it is also Pay Per Click Advertising Day. The perfect day to plan your pay per click advertising for the holiday season (of course if you have already done so, that is … Continue reading

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Today is From Strangers to Pals Day

According to Susan Blond, seasoned celebrity publicist “Parties are a great place to meet new friends or start romances, but they’re especially fantastic for business contacts.” In this video, Susan  gives advice on how to make the most of any … Continue reading

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Today is Auto Show Day

On November 3, 1900 the first U.S. automobile show opened at Madison Square Garden in New York City. An auto show is “a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by … Continue reading

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Today is Sell the Results Day

“You don’t buy coal, you buy heat. You don’t buy circus tickets, you buy thrills. You don’t buy a paper, you buy news. You don’t buy spectacles, you buy vision.” Anonymous People buy outcomes, not promises. You’ve likely heard “sell … Continue reading

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Outside the Box Marketing Day

In honor of Outside the Box Marketing Day (aka Quirky Marketing Ideas) I’d like to share a great YouTube Video from my friend Craig Duswalt, one of the leaders in Outside the Box Marketing Ideas.   In this video Craig teaches … Continue reading

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Today is Buy ‘em a Beer Day

Before you spend big bucks on the solo campaign, consider what some smart marketers are doing to share the spotlight: buddying up. Recently, Austin’s Birds Barbershop teamed with Lone Star Beer for a local print and online campaign. The ads … Continue reading

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