QUIRKY MARKETING CALENDAR
365 Ways to PROMOTE Your Business Using Zany & Non-Traditional Holidays Throughout the Year
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July 24th is Amelia Earhart Day
Posted on July 24th, 2010 No comments… this marks the anniversary of her 113th birthday.
Amelia flew her first plane at the age of 24 (in 1921). In 1932 Amelia became the 2nd person to fly solo across the Atlantic. In 1935, she was the first person to fly solo across the Pacific. Her next flight was set to circle the globe at the equator. On July 2, 1937, she and her navigator disappeared at sea just 2 days short of finishing the trip. Neither she or her plane were ever found!“To celebrate, an exhibition of 65 recently discovered or little-seen photographs of the aviator’s time in Hawai’i went on display at the Royal Hawaiian Hotel, where Earhart once stayed. The photos come from the archives of the Matson Navigation Company, owners of both the S.S. Lurline, which transported the pilot and her Lockheed Vega to Hawai’i, and the Royal Hawaiian. The photos will be on view in the hotel’s Coronet Lounge through the end of the year.” (Source: San Francisco Chronicle – women making history, first in flight).Today is also:Cousins DayNational Day of the CowboyNational Drive-Thru DayNational Tell an Old Joke Day
Also on this date:In 1793 France passes the first copyright lawIn 1847 a Rotary-type printing press patent by Richard March Hoe, NYCIn 1911 Hiram Bingham discovers Lost City of the IncasIn 1938 Instant coffee was inventedIn 1969 Apollo 11 splashes down safely in the Pacific OceanWhile you are thinking about ways to promote your business, check out Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year for More great marketing ideas.
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July is Family Reunion Month
Posted on July 3rd, 2010 No commentsCheck local papers or contact local high schools and colleges to find out their schedule for class reunions – then offer to purchase a small ad in their program. A study by the printing industry (I believe) discovered that people have a tendency to keep programs that have nostalgic value. Your advertisement’s shelf life just went up.July is also:
National Grilling Month ~ Have a barbeque and invite your “best customers.” Have a retail store in a high-traffic area? Why not set up a barbeque at work and give away “hot dogs?” to your patrons. You could do what Home Depot does and sell them with a drink at cost. Take a picture of the event and send it to the media – with a media release that says “ ABC Company has gone to the “Dogs”… or even send it out before the event letting your local community know about.Today is also:Air Conditioning Appreciation Days (July 3-Aug 15)Compliment Your Mirror DayStay Out of the Sun DayToday in history:IN 1819 the first savings bank in US (Bank of Savings in NYC) opens its doorsIn 1871 – Jesse James robs bank in Corydon, Iowa (gets $45,000)In 1884 the Dow Jones published it’s first stock averageIn 1930 the Veterans Administration was created -
May 22nd is Free Marketing Day
Posted on May 22nd, 2010 No commentsToday is Free Marketing Day. What does that mean? It means you are free to market your business any way you like.Here are 3 ideas to get you started:
No. 1 ~ Print out flyers with your contact info, your website & email address along with any current specials you are offering.Contact local communities that have a central office such as apartment complexes, mobil home parks, rental offices, housing developements etc asking them if you can leave fliers in their office, hang on their bulletin boards or distribute to the residents. As a thank you give the office staff a small token of appreciation such as one of your product samples, a plant or flowers.No. 2 ~ if you travel at all then this idea is perfect for leaving a marketing trail: When you stay at hotels, motels or bed and breakfasts, leave a mini catalog, your business card & a discount coupon and “piggy bank, beaded coin purse (can be purchased at a local dollar store) or coin canister” (with tip inside) for the maid! If the maid cannot use your products or services, she may just pass these on to someone who will. Of course, she will keep the “tip.”No. 3 ~ Fill a small zip close baggie (snak size) with your business card, a piece of candy, some other marketing material such as a mini flyer, discount coupons, etc. Have these handy to give out when you go to the bank, grocery store, salon and everywhere you go!(Thanks Shelly from RYZE for sharing these ideas)May 22nd in history:In 1761 the first life insurance policy in U.S. was issued in Philadelphia by the the Corporation for Relief of Poor and Distressed Widows and Children of Presbyterian Ministers http://en.wikipedia.org/wiki/History_of_insuranceIn 1803 the public library opened in ConnecticutIn 1888 Leroy Buffington patents a system to build skyscrapersIn 1892 Dr. Washington Sheffield invented toothpaste tubeIn 1906 the Wright Brothers patent the aeroplaneAlso in 1906 Summer Olympics, not then recognized as part of the official Olympic Games, opens in Athens.In 1933 World Trade Day/National Maritime Day was first celebratedIn 1953 President Eisenhower signed the Offshore Oil BillIn 1961 the first revolving restaurant (Top Of The Needle in Seattle), debutsWhile you are thinking about ways to promote your business, check out Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year for More great marketing ideas.*NEW
