Category Archives: October Holidays

Today is Sell the Results Day

“You don’t buy coal, you buy heat. You don’t buy circus tickets, you buy thrills. You don’t buy a paper, you buy news. You don’t buy spectacles, you buy vision.” Anonymous People buy outcomes, not promises. You’ve likely heard “sell … Continue reading

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Outside the Box Marketing Day

In honor of Outside the Box Marketing Day (aka Quirky Marketing Ideas) I’d like to share a great YouTube Video from my friend Craig Duswalt, one of the leaders in Outside the Box Marketing Ideas.   In this video Craig teaches … Continue reading

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Today is Buy ‘em a Beer Day

Before you spend big bucks on the solo campaign, consider what some smart marketers are doing to share the spotlight: buddying up. Recently, Austin’s Birds Barbershop teamed with Lone Star Beer for a local print and online campaign. The ads … Continue reading

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Happy Halloween!

Halloween is October 31st ~ Send customers a card with the following:  ”Don’t let (whatever problem you can help with) scare you! We are here for your any time you need us” attached to a small scarecrow, or other Halloween … Continue reading

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October 30th is Checklist Day

Checklists… hmmm! We all have them. And yet, how effectively are we using them? Checklists can simplify your life, make tasks easier to perform, help you remember important people, places and things and can be big time-savers. What types of … Continue reading

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Happy Birthday Internet

October 29th is Internet Day ~ Did you know that today was the day the Internet was created? Well, it was! In 1969 the first connection on what would become known as the Internet was made between computers at UCLA and … Continue reading

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October 28th is Name That Town Day

In 1950, NBC’s quiz show Truth or Consequences was one of the most popular shows on radio (and later television). So when the show’s host, Ralph Edwards, announced on the air that he would broadcast from the first town willing … Continue reading

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October 27 is PET ROCK Day

Raise your hand if you remember the “Pet Rock”. In the mid-70s a brilliant marketer decided to launch a quirky item in time for the Christmas holiday called the “Pet Rock”.  It was simply a rock with an owner’s manual. … Continue reading

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October 26th is Bungled Marketing Day

Today is marketing gone wrong day… Here are just a few examples of bungled marketing campaigns or marketing gone wrong from some well-know companies and organizations.  Its funny but the marketing could’nt be all bad if we are still talking … Continue reading

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October 25th is Make a Difference Day

Make a Difference Day is the largest national day of helping others — a celebration of neighbors helping neighbors. Everyone can participate. Coast to coast, citizens braved rainy weather, the aftermath of massive wildfires and cooling temperatures to spruce up … Continue reading

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