Category Archives: Today in History

Today is Sell the Results Day

“You don’t buy coal, you buy heat. You don’t buy circus tickets, you buy thrills. You don’t buy a paper, you buy news. You don’t buy spectacles, you buy vision.” Anonymous People buy outcomes, not promises. You’ve likely heard “sell … Continue reading

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Outside the Box Marketing Day

In honor of Outside the Box Marketing Day (aka Quirky Marketing Ideas) I’d like to share a great YouTube Video from my friend Craig Duswalt, one of the leaders in Outside the Box Marketing Ideas.   In this video Craig teaches … Continue reading

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Today is Buy ‘em a Beer Day

Before you spend big bucks on the solo campaign, consider what some smart marketers are doing to share the spotlight: buddying up. Recently, Austin’s Birds Barbershop teamed with Lone Star Beer for a local print and online campaign. The ads … Continue reading

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April 23rd is Marketing Mistakes Day

“The public perception … that you go to a 7-Eleven and grab beer, cigarettes and a lottery ticket. That’s not all we’re about.” (REALLY?) Joe DePinto, CEO 7-Eleven On this date in 1985 New Coke debuted.  It was (and still … Continue reading

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Today is National Farmworkers Day

AKA Cesar Chavez Birthday – the organizer of the National Farm Workers Association. So I thought it would be interesting to post some trivia questions about agriculture to test your knowledge. Ready? Here are a few trivia questions about agriculture … Continue reading

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November 17th is Spirit of Excellence Day

In 2000 the American Business Women’s Association held its first Spirit of Excellence Awards honoring women who Through their individual efforts, these special women have made Broward County Florida a better place to live, work and play! The Spirit of Excellence … Continue reading

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November is National Scholarship Month

Why not start a scholarship in honor of a favorite cause, best customer or organization. Eden Florist partnered with the Florida Direct Marketing Association and created the Bloomin’ Marketer Award.  The FDMA helped us promote the scholarship in their newsletter, … Continue reading

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October 25th is Make a Difference Day

Make a Difference Day is the largest national day of helping others — a celebration of neighbors helping neighbors. Everyone can participate. Coast to coast, citizens braved rainy weather, the aftermath of massive wildfires and cooling temperatures to spruce up … Continue reading

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October 23rd is National Talk Show Host Day

Do what Mark Hughes, marketing consultant did. He says that when Steve Forbes, editor in chief of Forbes magazine didn’t return his calls, he bought a cell phone at Radio Shack for $100 – activated it and FedExed it to … Continue reading

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October 22nd is Eat a Pretzel Day

Did you know? The largest pretzel ever baked weighed 431 pounds and was 12 feet across. One of teh Auntie Anne’s franchisees from Lake Charles, Louisiana created the pretzel. Pretzels have a long and interesting history dating back to  A.D. … Continue reading

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