December is the time when many businesses send products around the globe to fulfill customers’ orders or offers in their personal letters to their client base/leads list. If you do this, do you remember to use a “lift note” in your packaging? A “lift note” is a note you include in your letter/package designed to lift the response of your mailing.Here are 5 tips to make your “lift note” more effective:
1. Have a big, bold headline like the front page of New York Times
2. Use a customer testimonial in your message
3. Include a guarantee
4. Put it on brightly colored paper or something that would “stand out” in the packaging
5. List the benefits to your customer – the WIIFM (what’s in it for Me – them) for doing business with you.
December 1- 8 is Recipe Greetings for the Holidays Week ~ send a recipe post card or email post card to your customers. Or use a play on words – and go with something like – What’s the perfect recipe for a great holiday season? You + (my business) = a recipe for success… Have an open house this week and invite your clients to stop by for your “recipe for success” or other fare.
Weekly observances include:
Cookie Cutter Week: 1-7
Tolerance Week: 1-7
Today is also:
Day With(out) Art Day
Special Kids Day
World Aids Day
