February 2nd is Groundhog Day ~ a popular tradition in the United States (there was even a movie made about it!).
If he sees his shadow it is a sign that we will have six more weeks of bad weather, whereby Phil will return underground. If on the other the day is cloudy and shadow less, it is a sign that spring is just around the corner and Phil stays above ground.
Did you know that this year Phil has gone high tech and is making his his weather prediction via your mobile phone. To find out Punxsutawney Phil’s prediction simply “Groundhog” to 247365 between now and Groundhog Day. Now that’s what I call marketing! The only problem is, what are they selling????
More great marketing ideas can be found in the Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year!