Is Yours a GREEN Business? Would you like to get more GREEN? And add to your bottom line? Now is the time to have an energy audit of your work (and home). You could be spending hundreds of dollars on unnecessary energy costs, including fuel, electric, water and more.
The Waco Chamber of Commerce has an excellent checklist to help you benchmark your carbon footprint and/or ecological footprint. Here are some of the things it covers:
Waste Prevention
“”Reduce copying: use electronic distribution to avoid unnecessary document printing, and set copier and printer defaults to two-sided
“”Regularly update/purge your mailing list
“”Contact catalogue senders and others to reduce the amount of bulk mail and duplicate mailings you receive
Purchasing
“”Buy office copy paper with at least 30% recycled content
“”Print letterhead and business cards on 100% recycled stock
“”Purchase and use safer, more eco-friendly alternative(s) to previously used products for janitorial, pest control, and/or facility maintenance (for example, Green Seal products)
Energy and Water Conservation
“”Have a professional perform an on-site audit of your energy use
“”Track energy usage and share data with employees
“”Replace incandescent bulbs with compact fluorescents
Transportation
“”Implement policies/practices to encourage employee walking, biking, carpooling, transit and/or telecommuting
“”Provide an incentive or reimburse employee travel on public transportation
“”Provide an incentive to employees that use alternative transportation
Involving Stakeholders
“”Involve employees in developing your green business plan; get their input
“”Establish a “green committee” of employees to make the green business plan and to regularly identify new strategies
“”Provide training for employees on implementing green business practices
Operations
“”Offer a green or sustainable product or service
“”Replace production equipment with energy or water efficient models
“”Install trees, bushes and other landscaping at local facility
The Complete Checklist can be found here (safe PDF direct download):
When you cut your energy costs, you become more profitable. And if you become GREEN Certified, your customers and prospects know you care about the environment.
For 365+ more marketing ideas and to purchase your copy of the 5th Edition of Quirky Marketing Calendar 2011 go to: http://quirkymarketingcalendar.com/buy-the-ebook/
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