So if your product or service lends itself to selling Door-to-door, here are my 4 tips to better Results:
4 Tips to Better Door-to-Door Sales:
Start with Communities. If you can sell in communities all the better. I would suggest you contact the leaders of the community such as their board. The people responsible for making decisions on behalf of the group. Ask if you can sell in their neighborhoods. Offer to do a demonstration in the common area or clubhouse. Give premiums for doing so. Make them an offer they cannot refuse. If you get sanctioned by them, it will be that much easier to sell to people.
Dress For Success ~ People are more concerned about opening the door than ever before. Your appearance could be holding you back or making you more successful. Since you have onlay a few seconds to make a good impression, you must dress for success. If your company or product lends itself to a suit and tie or business attire, then by all means, you should wear that. You should always have a visible PICTURE ID on you, visible so the prospect can see it before opeing their door. Have a sign on your vehicle that identifies you and your company. If you don’t drive a company car, buy some magnetic signs that clearly state the company name and a contact phone number. This will reassure people and you will find more opening the door for you.
Your Pitch ~ In door to door sales, you have only a few seconds to make an impression. Your opening line is critical to the end result. Be prepared. Practice. Be sincere. Be ready to answer preliminary questions. Entertain them. Keep them interested. Keep track of what works and what doesn’t. Change your opening until you feel confident that the one you are using achieves the best results for you.
Your Attitude is equally important. Ask ANY successful sales person. You have to stay positive. There will be many people who will say “no” and even a few shutting the door on you. There will be days that you don’t sell anything. It can be challenging. Remember it is a numbers game. The more doors you knock on, the better your chances of success. As long as you stay positive. Make each call count. Don’t take the rejection personally. It is not the easiest job, but it can be rewarding both from a financial aspect and from an emotional aspect. One happy customer can carry the positive door-to-door sales person through the day!
Did you know that in 1952 more than 2% of the workforce sold door-to-door? And that it was the fastest growing industry of that time. For more on that, read this article on Door-to-Door Sales that ran on April 1, 1952.
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