“The Modern Transparent Bandage That Blends With Your Skin”
Where did Band-Aids come from?
Earle Dickson, an employee of Johnson and Johnson developed the Band-Aid® in 1920 for his accident-prone wife, Josephine. At the time Johnson and Johnson produced germ-resistant sterile cotton and gauze dressing that remained sterile until the packaging until opened. His “invention” earned him a token vice-presidency and later a seat on the Board of Directors.
One hundred billion Band-aids are produced annually.
Band Aids have become the generic name for all types of adhesive bandages. In marketing that can be a good thing or not. According to Wikipedia: “A trademark typically becomes ‘genericized’ when the products or services with which it is associated have acquired substantial market dominance or mind share. A trademark thus popularized puts its legal protection at risk, as unless the owner of an affected trademark works sufficiently to prevent such broad use its intellectual property rights in the trademark may be lost.”
I wonder what Johnson & Johnson thinks about everyone calling adhesive bandages “band-aids.” ???
Some “genericized” products include the words Yo-yo, Aspirin, Zipper, Escalator and kerosene among others.
Band-aid marketing ideas:
Put your ad on your customer and let them spread your marketing message with custom bandaids bandages and dispensers. These dispensers are available in a variety of vibrant, eye-catching colors that will get any company ad or logo noticed and can be purchased by your local promotional products company. Give them away at health fairs, fitness centers, sports events, outdoor club activities or add them to first aid kits, goody bags, and in direct mailings.
Host a Band-aid art contest. Give prizes for the most creative, original works of art made from bandages.
Host a Band-aid design contest. Have your audience create a toy made from bandages, clothing made from bandages, containers and more. Gear the contest to your industry and make sure EVERYONE knows about it.
Get in the Guinness World Records by doing something with Bandaids (I looked and no one has yet).
Cover a building with band-aids and send to Johnson & Johnson or your local media outlets. Sounds like news to me!
What else could you do?
While you are thinking about ways to promote your business, check out Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year for More great marketing ideas.
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