September is National Coupon Month ~ Last year a customer called about a coupon he got in the mail. The coupon was for cut flowers and the value was $5. He called to ask if we honored other companies’ coupons. I immediately said yes! Why, you ask? The other company paid good money to advertise his product and the customer called my florist. I was closer geographically and he did not have an allegiance to any shop (up to that point).
By honoring the coupon, not only does my company gain a new customer, we probably gain one for life! And it only cost us $5… not bad. According to marketing experts it costs up to six times to get a new customer as it does to keep the ones you currently have. So when one “falls in your lap” with little effort on your part, it’s a GIFT. After all, if grocery stores, pharmacies and other retail establishments can honor other companies’ coupons, why couldn’t a smaller business do the same? And you don’t have to be retail, if you provide a service and you are looking for new business, what a great way to encourage people to give your service a try. So, if you have a coupon from another florist and you want to redeem it at my shop , the answer is absolutely “We’d be delighted to honor it!“
National Lazy Mom’s Day
Today is also $40 Million Lottery Day. In 1984, the first person to win $40 million in a state lottery was a 28-year-old print shop employee in Chicago, Illinois
Also on this date:
When England dropped the Julian Calendar and adopted the Gregorian Calendar, they had to “get rid of” 10 days to make the shift. They chose the 10 days in September from the 3rd thru Septmeber 14th. However the English revolted. There was rioting in the streets as people thought those days had been stolen from them. They got their dates back.