Citizens Bank wants to promote good intentions by partnering with its employees and customers to volunteer in their communities. They do so by inviting their customers to participate in “Join Us” a volunteer program they originally designed for their internal customers, their employees. According to the bank “Asking customers to volunteer – is a great way to align your company with a variety of worthwhile causes and boost your brand identity.”
Join Us uses the tagline “We’ve noticed working in the community hardly ever feels like work,” and is promoted on their website with a listing of local nonprofits and projects their customers can get involved in. The program has garnered Citizens over a million hits as well as media attention. Mudd Jeans does something similar highlighting the community commitments of extraordinary teens and MINI has used similar campaigns directed toward its passionately loyal customer base.
Other Weekly Observances:
Dear Santa Letter Week: 8-14
National Young Reader’s Week: 8-14
Today is also:
Moving Sign Day. In 1928, the world’s first moving sign opened on the tower now known as One Times Square
Cook Something Bold and Pungent Day
National Parents as Teachers Day
World Orphans Day
