October is National Breast Cancer Awareness Month

Volunteer with the American Cancer Society (ACS) or Gilda’s Club (or other similar organization whose purpose it to raise awareness of and to help women with breast cancer).  How does this help you market your company?  Well, I have been a volunteer with ACS for 17+ years now and started out in fundraising, moved on to programs and services and then began teaching their “triple touch” program to women in my community.  I am now a “Triple Touch Training Instructor” and teach the teachers.  Although it is not meant to be a marketing ploy – by being involved in a community organization that appeals to many, not only do we make lifelong friends – people learn about my company and quite often become my customers.

bras to raise awareness of breast cancerWant to raise awareness of breast cancer? Host a bra decorating contest like Adriennes flower garden in New Jersey did.  24 entries and 1,300 votes later, the shop has increased traffic, her bottom line and more importantly raised awareness of breast cancer in her community.

Today is also:
International Newspaper Carrier Day
National Cake Decorating Day
Clergy Appreciation Day
World Mental Health Day
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