September 13th is Fortune Cookie Day

fortune cookie marketing and triviaGive everyone a fortune cookie today – you can buy them at a Chinese restaurant, Asian Market or special order them online and include your own messages – go to Fancy Fortune Cookies or Good Fortunes.
Even the Census Bureau uses Fortune Cookies to Market.  In February 2010 the Census Bureau hired  Tsue Chong Co., a fortune-cookie factory in Seattle’s Chinatown International District, to insert five different census messages into 2 million cookies that were then shipped to restaurants and groceries across Washington, Oregon, Idaho and Montana.
Some of the messages included in these Fortunes were:  ”Put down your chopsticks and get involved in Census 2010,” reads one message. “Real Fortune is being heard,” reads another. The goal was toe spread the word about the population count that took place beginning April 1.   (source: Seattle Times)

Fortune Cookie Recipe for Business Success
Fortune cookies are a great way to promote your business.  And if you have ambition to make them yourself, you can customize the message to suit the occasion or project you are promoting.  Here’s your fortune cookie recipe for business success:

You will need:
• 1 egg white
• 1/8 teaspoon vanilla extract
• 1 pinch salt
• 1/4 cup unbleached all-purpose flour
• 1/4 cup white sugar
DIRECTIONS
1. Preheat oven to 400 degrees F. Butter a cookie sheet. Write your fortunes on strips of paper about 4 inches long and 1/2 inch wide. Generously grease 2 cookie sheets.
2. Mix egg white and vanilla until foamy but not stiff. Sift the flour, salt, and sugar and blend into the egg white and vanilla mixture.
3. Place teaspoonfuls of the batter at least 4 inches apart on one of the prepared cookie sheets. Tilt the sheet to move the batter into round shapes about 3 inches in diameter. Be careful to make batter as round and even as possible. Because the cookies have to be really hot to form them into the crescent shape, do not make too many at one time.  Once they cool it is too late. Start with 3 or 4 to a sheet and see how many the pan (and you) can manage.
4. Bake for 5 minutes or until cookie has turned a golden color 1/2 inch wide around the outer edge of the circle. The center will remain pale. Get a second batch ready to pop in the oven while the first one is baking.
5. Remove cookies from oven and using a wide spatula quickly moving cookie, place upside down on a wooden board. Quickly place the fortune on the cookie, close to the middle and fold the cookie in half. Place the folded edge across the rim of a measuring cup and pull the pointed edges down, one on the inside of the cup and one on the outside. Place folded cookies into the cups of a muffin tin or egg carton until firm.

Some Fortune Cookie Trivia:
Although it is true that Ancient Chinese warlords sent messages hidden inside cakes, fortune cookies are not Chinese, they were invented in Los Angeles around 1920. The actual inventor is unknown as several have claimed to be the inventors.
Fortune cookies , served at the end of a meal in Chinese restaurants in United States and a few other countries, are not available in China.

Today is also:
International Chocolate Day
Defy Superstition Day
National Peanut Day
Postitive Thinking Day

While you are thinking about ways to promote your business, check out  Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year for More GREAT Marketing Ideas.

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