Tag Archives: ice cream marketing

February 6th is also Yo! I Want to Be a CEO! Day!

Posted on February 6, 2010 by Heidi Richards Mooney

*In 1995, Ben and Jerry’s named a new CEO, Robert Holland Jr., after holding their Yo! I Want to be a CEO! search. The popular ice cream company, Ben & Jerry’s created a media blitz by holding a CEO search. … Continue reading →

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