Tag Archives: on this day

Today is Sell the Results Day

“You don’t buy coal, you buy heat. You don’t buy circus tickets, you buy thrills. You don’t buy a paper, you buy news. You don’t buy spectacles, you buy vision.” Anonymous People buy outcomes, not promises. You’ve likely heard “sell … Continue reading

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Today is Buy ‘em a Beer Day

Before you spend big bucks on the solo campaign, consider what some smart marketers are doing to share the spotlight: buddying up. Recently, Austin’s Birds Barbershop teamed with Lone Star Beer for a local print and online campaign. The ads … Continue reading

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July 20th is Special Olympics Day

Volunteer at the Special Olympics in your home town.    As a firm believer in volunteering, I practice Cause Related Marketing more than any other marketing because I know that when a group of like minded people get together for … Continue reading

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July 14th is Bastille Day

In 1789 the French Revolution begins with the fall of Bastille  resulting in Bastille Day, the French national holiday, celebrated on 14 July each year. In France, it is called Fête Nationale (“National Celebration”) the anniversary of the storming of … Continue reading

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Today is Soap Opera Day

Soap Operas got their start in Radio as did the advertisers who promoted their products to the housewife and stay-at-home moms of the day.  The term  ”soap opera” was coined by the American press in the 1930s  partly because of the … Continue reading

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June 24th is Hand Shake Day

It’s a great time to get out and shake some hands – make sure you collect the business cards of those whose hands you shake and send them a note the very next day. Remember to follow up. A good … Continue reading

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Today is Arbor Day!

Arbor Day is generally celebrated on the last Friday in April however the date can change to allow for local climate changes. The very first Arbor Day was established on April 10, 1872 in Nebraska.  Nebraska, being a barren plain … Continue reading

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Today February 9th is the Disney Institute’s Birthday

On February 9th, 1986 The Disney Institute  began its professional development programs showcasing: the ‘business behind the magic’ through seminars, workshops and presentations, as well as programs for professionals from many different industries, including healthcare, aerospace/aviation, government/military, food/beverage and retail. … Continue reading

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