Panda Express, a leading Chinese quick service chain (with 1000+ locations) created their own panda campaign to launch a new addition to their menu. Here’s what they did: they sent a plain white box containing two plush pandas named Tom-Tom and Eddie to select marketing restaurant and marketing trade media editors to roll out their Beijing Beef advertising campaign. They followed up the mailing with an email campaign explaining the chain was “stirring up pandemonium” with its new dish. The results? Mentions and full spread articles in several of these publications, far exceeding Panda Express’ expectations.
What type of marketing ideas could you come up with to promote your business during Panda Day?
For 365+ more marketing ideas and to purchase your copy of the 6th Edition of Quirky Marketing Calendar 2012 go to: http://quirkymarketingcalendar.com/buy-the-ebook/