The three secrets to a headline that gets results are:#1. get the readers to read the headline
#2. read your entire article/ad AND
#3. take action by promising them a reward for reading it.
I came across this great resource offered by ExpatWorld.net and thought I’d share it with you today.
It is the Advertising Headlines ~ the Best 100 Ever Written
Here are the First Three:
1. “The Secret of Making People Like You”
Almost $500,000 was spent to profitably to run keyed ads displaying this headlin which drew many hundreds of thousands of readers in tot he doby mater of a “people-mover” advertisement and ultimately built an empire.
2. “A Little Mistake that Cos a Farmer $3,000 a Year”
Quite a bit of mney was spent in farm magazines on this ad using this headline. According to the resource, “People will fight much harder to avoid losing something they already own than to gain something of greater value that they do not own,” according to Walter Novath (author of Six Successfull Selling Techniques)…
3. “Advice to Wives Whose Husbands Don’t Save Money – By a Wife
This ad far outpulled the advertiser’s previous best ad “Get Rid of Money Worries.) People may say they don’t want advice but what they want is to know that a problem can be fixed.
To grab a copy of the entire report go to: EXPATWorld.net
And here’s another resource which has different headlines but arguably has equally great headline value:
The 101 Greatest Advertising Headlines Ever Written! Here are the first 3:
1. They laughed when I sat down at the piano – but when I started to play!
2. They grinned when the waiter spoke to me in French – but their laughter changed to amazement at my reply.
3. Do you make these mistakes in English?
Read the rest here: 101 Greatest Advertising Headlines
Did any of these inspire you?
Today is also
Rat-Catchers Day
Spooner’s Day
Pi Approximation Day
Also on this date:
In 1982 the largest mass wedding was performed by Rev Sun Myung Moon who weds 2,200 couples in New York City
US Air Guitar Championships ~ National Finals, Fillmore East,New York, NY. Regional finalists from 16 cities battle for air guitar supremacy and the chance to represent the US at the world contest in Finland that takes place onAug 25.
While you are thinking about ways to promote your business, check out Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year for More great marketing ideas.
*NEW
