September 16th is Elevator Pitch Day. The perfect day to perfect your “pitch” or 15-30 second commercial so that others know precisely what you do when you say it outloud. It should be succint, interesting and make the listener want to know more.
This YouTube Video gives a good example of how to create your elevator pitch.
A few examples of an elevator pitch:
My retail shop Eden Florist ~ “When you have something to say, let our flowers second that emotion.”
From a Life Insurance Company: “The life insurance you don’t have to use to die“
From a landscaping company: “I own a landscaping company specializing in the installation and maintenance of large estates.“
From an SEO Firm: “I help business owners get their website ranked in the top position on google for keywords people would use to find their business online.”
From an accounting firm: “We make sure you understand your financial statements. We want the process of billing your customers and paying the bills from your vendors every month to wind up making you money, instead of giving you continual unprofitable headaches.”
Study the “pitches” of local companies both large and small and see how you would perfect them. Ask others for feedback on yours and work on it until it makes sense to people and they don’t have to ask you what you mean. Instead they will ask you, “tell me more” or “I have a referral for you,” or “I have been thinking of hiring a __________ and am so glad we met.”
These are all good signs that your pitch works. When you say it often enough out loud in public, if its working you will find others repeating it almost like a mantra.
Today is also:
Beer Days: 16-18
Mayflower Day
Stepfamily Day
While you are thinking about ways to promote your business, check out Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year for More GREAT Marketing Ideas.
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