July 13th is Embrace Your Geekness Day ~ “The future of advertising,” says Charlie Jones, chief marketing officer of RedPeg, an Alexandria, Virginia–based agency, “will be about creating unexpected connections to memorable, real-world experiences in ways that bring brands to life.” So how about electrical outlets in airport terminals? Bradley and Montgomery’s new campaign for Chase Commercial Banking includes ads just above 90 outlets around Indianapolis International Airport. When you plug in your laptop, you see the ad.Also on this day in History:
In 1985 the first Live Aid Concert Was held : The Live Aid Concert was a series of rock concerts held to raise funds for famine relief in Ethiopia around the world in cites including London, Philadelphia, Sydney and Moscow.
Today is also Rubik’s Cube Day! Today is the birthday of Hungarian inventor Erno Rubik who in 1974 invented the Rubik’s Cube. Did you know that One eighth of the world’s population has laid hands on the Cube (not all have solved it) making it the most popular puzzle in history. BTW, there is only 1 correct answer and trillions of wrong ones for Rubik’s Cube.