Did you know that in 1922 the first radio commercial was broadcast? Queensboro Realty received 10 minutes of air time on New York station WEAF for $100.
In the article 4 Keys to Effective Radio Advertising (Entrepreneur.com), Kim Gordon outlines the following:
1. Know who your audience is. Get qualitative demographics from the listeners so you know you are targeting YOUR right audience.
2. Know what you are buying ~ what is the reach (how many people will potentially hear your message), know the frequency (how often your “ad” will be played and at what times) and know what the cost per point is (which is what it will cost to reach 1 percent of your target audience)
3. Look for Sponsorship Opportunities! These can include on-air mentions, giving products away to listeners, to events hosted by the station that will put your company in the spotlight.
4. Be sure to entertain the listeners. You radio spots should entertain the audience. You can do this with sound, music, unusual voices, humor.
To read the rest of the article visit: Entrepreneur.com
Listen to a radio commercial about Mothers Day produced for my florist.
Check out the FREE ebook by Women in Ecommerce ~ GET Media Savvy: The Woman’s eGuide to Promote Your Products, Services and Ideas To the World by Shannon Cherry, Rhonda Day, Catherine Franz, Dina Giolitto, Paul Hartunian, Penny Haynes, Michelle Howe, Annie Jennings, Nancy S. Juetten, Meredith Pond, Lori Prokop, Heidi Richards Mooney and Rosalind Sedacca
Download your copy by clicking on the title above or the Cover
Today is also:
Banana Lovers Day
Race Your Mouse Around the Icons Day
Also on this date:
In 1955 the “Guinness Book of World Records” was published
In 1963 Martin Luther King, Jr makes one fo the most quoted speeches in Modern History ~ “I Have A Dream Speech” on the Steps of the Lincoln Memorial in Washington DC.
While you are thinking about ways to promote your business, check out Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year for More GREAT Marketing Ideas.
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