On March 29, 1959 in the movie Some Like it Hot, featuring Marilyn Monroe and Jack Lemmon premiered.
How can you capitalize on Some like it Hot Day? Instead of a regular phone line, why not install a “hotline” maybe a second phone number and tell your best customers that the “hotline” is there direct connection to YOU. Or give them your personal cell phone and tell them that is their hotline to you.
You could also sponsor a Hotline for a non-profit organization and let the non-profit espouse your company’s virtues.
Joe Polish president of Piranha Marketing and creator of the Genius Network interviews well-known entrepreneurs and celebrities about their business success. He offers these interviews to his members when they join the Genius Network . As an added bonus he also gives members a “Hot Tip Sheet™, which highlights all of the major points of the conversation. It is like the footnotes for a book.”
If you are really adventurous and you know your customers would appreciate something different, you could send a bottle of hot sauce sporting your company’s customized label and the slogan: “We’re hot for your business” or “To XYZ Company, you are hot stuff!”
Create a “hot tips” for your company or organization and give the tips away on your website or in print. You could use the online version as a lead generator.
Do you have a “hot tip” you’d like to share? Feel free to leave a comment with your tip or a link to an article with your tip(s).
Be sure to check out Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year for More great marketing ideas.
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Hi Heidi,
Here’s a hot tip I dug out of Fast Marketing Plan for your readers, I hope it puts a fire under people’s butts to add this marketing tactic their marketing calendar and marketing plan.
You are an expert in your field, right?
Well, here is a way to gain tremendous exposure for your company by simply sharing your knowledge with an audience who craves it.
Set up a “HOT Seat” event where you will field questions about your area of knowledge and thus the services offered by your company.
… More at http://www.fastmarketingplan.com/tasks/hot-seat.php
Sandy Barris
CEO
Fast Marketing Plan.com
P.S. Heidi, Let’s figure out a way to JV together. Call me 248-335-8080
Sandy,
Great idea! Thanks so much for sharing…
Will call you next week. Out most of this week. Doing some spot checks on blogs, etc.
Thanks for stopping by,
Heidi