The first Stained glass dates back to about the 9th century. In France during that period, window art was developed around the Christian Church which became known as stained glass. This new art form became very popular with the Gothic building of great cathedrals as forms of spiritual expression during the years 1100 – 1300. They were popular because many of these windows told a story in images – which was considered very important since few people during medieval times could read.
So how can you market “stained glass…” or any of the “arts” for that matter?
You can market stained glass like you can an artists studio, a yoga store, a dance studio and other “learn by doing” businesses where you are selling “lessons” so your customers can learn a new skill or craft. One way is to educate the community by holding free or low cost seminars and workshops. This can leads to many opportunities to share your knowledge of your industry, give people the history, background and “steps” to do it themselves. It also helps to raise awareness in your community about what you do and how you help others.
Another idea is to put samples of your work in other complementary businesses. When I had a retail florist one of the ways I marketed was by putting flowers in highly trafficed places close to my store. I would have a bowl and ask people to either drop their business card or fill out a form. At the end of the week I would collect all the cards in the bowl and draw one person to receive a fresh flower arrangement Complements of Eden Florist. It’s a great way to get local attention, be popular with other local businesses AND add to your database. It’s such a good idea, we are going to do it again!
Today is also:
Adult Autism Awareness Day
International Amateur Radio Day
Israel: Remembrance Day
Special events on this day:
In 1968 London Bridge is sold to U.S. oil company to be reconstructed in Arizona
1923 The first baseball game is played at Yankee Stadium in New York City, with the Yankees beating the Boston Red Sox 4-1
In 1934 the 1st laundromat ~ then called a ”washateria” opens
In 1955 the 1st “Walk”/”Don’t Walk” lighted street signal was installed
In 1909 Joan of Arc was declared a Saint
In 1775 The “Midnight Ride” of Paul Revere and William Dawes took place.
Cleaning for a Reason Week begins (Apr 18-24). See www.cleaningforareasonweek.com
National Coin Week begins. “Beautiful Places: Landmarks and Mintmarks.” See www.money.org
National Volunteer Week begins
Also on this date:
In 1924 the 1st crossword puzzle book is published ~ Check out the Marketing Crossword Puzzle here: http://quirkymarketingcalendar.com/PDF/Marketingcrosswordpuzzle.pdf. Here’s an Advertising Slogan’s Crossword Puzzle that is easy to do:http://quirkymarketingcalendar.com/PDF/Advertising%20SlogansCrosswordPuzzle.pdf. And finally, if you need a dictionary to help you with those crossword puzzles, check out my FREE Self-Marketing Dictionary http://speakingwithspirit.com/ebooks/self-marketing-dictionary-ebook/
Be sure to check out Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year for More great marketing ideas.