Fossils have been called “Mother Nature’s diary” … they tell the history and secrets of life before us. The word “fossil” comes from the Latin word fossilis (which means “dug up”). Although most “old rocks” are are dug up by paleontologists, if you are lucky you might just dig up a few in your own backyard. So what can you do on Old Rock Day? In this day of WEB 2.0 and new media and social marketing, we often loose site of some of the classic, time-tested marketing techniques we used effectively in the past.
Take the business card as an example. Business cards come in all shapes, sizes and materials these days. They can be a mini CD or a traditional size or even a fold-over business card. How about using your “old” business card in a “new” way.
To make it a marketing vehicle and not just a means of others contacting you. Say you have several products or services you offer. Why not create a business card specifically designed to highlight each one (or your most popular, or slowest selling, or whatever – you decide). Find places to distribute your business cards. Such as your local chamber of commerce or if appropriate your local tourist information centers. Post them on billboards in high-traffic areas where allowed. Give extra copies to your best clients and ask them to hand out to someone who they know needs your services. Include them in the envelope when you mail a payment or invoice (if you still do that). I have had clients thank me for including my card with an invoice. They have called to place orders and passed the cards on to colleagues.
Where else can you distribute your business card? What other marketing ideas have you used in the past that need to be resurrected? Old Rock Day is the perfect day to do just that!
One of the sites I recently discovered was MooCards. I love that you can print multiple images in each pack. Check out their YouTube video below:
More great marketing ideas can be found in the Quirky Marketing Calendar ~ How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year!
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