Race car drivers do it, sailors do it and so do motorcycle riders. What do they do? They have tattoos painted on their bodys or their automobiles. Tattoo advertising has been around for years on cars, and in 2003 became a popular advertising medium on body parts. That’s when Dunkin’ Donuts became the first U.S. company to tattoo its logo on the foreheads of people, and the first to bring them into a sporting arena.
Fans were asked to wear the company’s logo on their heads for three hours around or inside the FleetCenter in Boston, for the first-round games of the NCAA men’s basketball tournament. In exchange they were paid minimum wage or more. Other fans in attendance were also handed Dunkin Donut tattoos and many of them put it on for fun.
Here’s one company who, in 2008 paid was paying 5,000 British Pounds for people to sport a tattoo on their foreheads:
In 1922 Walt Disney started his first film company (Laugh-O-Gram Films)
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